Connect With Us

Getting the Message: IBM's Muddled Marketing


I'm watching a crude black-and-white animation of a boy and a bouncing ball made of dots. With its glockenspiel soundtrack, the vibe is very Czechoslovakia Film Board circa 1958. The thing is, though, the dots are single atoms, and the animation is achieved by IBMers moving these atoms around frame by frame. Just writing that last sentence kind of blows my mind a little. When I first saw "A Boy And His Atom" back in April, a part of my brain simply wouldn't take in ...


All registered users get access to premium content on POWER IT Pro for free.

Already registered? here.

Please or Register to post comments.

What's PowerWire Europe?

Our man in the UK covers the IBM Power Systems world.


Seamus Quinn

Seamus Quinn is a writer for POWER IT Pro and the editor of the PowerWire Europe email newsletter. 
Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×