Groovy French billboards ramp up IBM's smarter cities campaign

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IBM has caused a stir in the advertising industry with a new set of "useful" billboards .

IBM has caused a stir in the advertising industry with a new set of "useful" billboards . Big Blue's ad agency in France, Ogilvy and Mather, has posted a video featuring three types of functional hoardings that can double up as a bench, a shelter and a step-ramp. It's the latest tactic in IBM's ongoing smarter cities marketing campaign and the adverts invite passers-by to submit their own ideas to improve the urban environment. While this element of IBM's ...

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Seamus Quinn

Seamus Quinn is a writer for POWER IT Pro and the editor of the PowerWire Europe email newsletter. 
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